Winter’s CEO Elaine Stallard recently attended the IPSEF (International and Private Schools Education Forum) conference in Kuala Lumpur where she gave a talk entitled ‘Putting The Parent First’.

Elaine Stallard at IPSEF

Continuing her busy international speaking schedule, Elaine gave an impassioned talk which aimed to change the mindset of schools by asking the gathered delegates this question: as parents what information are you looking for before you move your children to a new country?

By thinking from the parents’ point of view, marketing can be tailored to appeal to them directly, and by providing the information that they require, a much more efficient and pleasant admissions process can be achieved.

This is the very principle behind Winter’s: benefitting parents and schools by providing the tools parents need to navigate the international education system.